So I was lucky enough to get to be a part of a challenge with Russell Brunson and his new book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. This is sponsored content, but I still encourage you all to check out this book! I was provided the book and asked to post once a day for 30 days and go through his book and follow along. Then we were to challenge ourselves to implement the strategies laid out by Russel himself. Russell Brunson is a Best-Selling Author & CEO of $100M software company ClickFunnels. He has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books and popularized the concept of sales funnels. In 2014, Russell and partner Todd Dickerson launched ClickFunnels, which became the fastest-growing non-venture backed software company in the world.
I got through all the daily challenges and found the book to be FULL of amazing details, thought processes, and some really great ways to build your business. The biggest problem that most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t understand this one essential skill: the art and science of getting consumers to find you.
I took the challenge with both my blog and fairy business in mind. Some days the prompts made more sense for one of the other. But in the end, there were so many nuggets that I took to heart that I feel like even if I was behind on posting sometimes, I was learning and growing with the help of this book.
If you are looking for really simple and easy ways to get more traffic to your website, this might just be the key you are looking for! Russell lays things out in easily digestible ways. I love how most thoughts were broken down into phases or somewhat diluted so that you could easily grasp the concept AND put them into play almost immediately.
I love his idea of having a DREAM 100. It makes so much sense and really is so easy if you think about it. We already follow a ton of people on all forms of social media. By making your DREAM 100, you pick your favorite FB groups, FB pages, IG accounts, YouTube accounts, blogs, newsletters, really anything and everything you follow. Pick out your favorite sand figure out what they are doing for you! Also, figure out what they maybe aren’t doing. Keep your list and revisit often and edit.
Having this dream list of places you’d like to be featured on, or found in, or would love to work with from the get-go is a real game-changer. I often looked after I was doing something — but having those groups and people in the forefront of your mind when building on things is a really big deal! Keywords too! My list of keywords has grown immensely!
Another takeaway was building relationships… You don’t have to wait! Build them now! And build them genuinely! Even if you don’t have everything ready right away, you can still build relationships RIGHT NOW for the future!
All in all, I’d recommend this book to anyone looking to improve their business and drive traffic to any site. As I said, it was FULL of secrets and great info! I kept it in my purse too to pull out when I had a spare minute. It was nice to be able to utilize short timeframes and still gain big impact from the book! In his new book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, entrepreneur Russell Brunson reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends and see opportunities that are invisible to everyone else. Russell can share how to master evergreen traffic strategies in order to fill your website and funnels with your dream customers.